Did you know that as of 2026, 86% of prospective students begin their search for a school online?
Parents and students are visiting your school’s website to:
- They want you to proove, whether through testimonials or allumni’s, that if they enroll to your school, they will get value for their money.
- View the school facility, from the classes to the playing field. They search to see the availability of a school van or bus, in video or images, before they visit the school.
- Parents want to know who is in charge of the school. They expect to see an image of a school director or principal, and other heads of the institution.
- students and parents want to know the courses or programs that are offered in your school before setting their foot in your school.
- If they take up a course at your college, what market-relevant careers can they pursue in today’s business or job market?
- Where and how on your college website can they apply for a course, and who can they call to get more information?