Social Media Marketing for Schools & Colleges in Nairobi, Kenya
We help schools, colleges, universities and training institutions in Kenya, use social media to attract the right students, build parent trust and generate more qualified enquiries.
Is Your School or College struggling to increase student enrollment through Social Media Marketing?
Many education institutions are active on social media but do not have a clear strategy for turning attention into applications.
You may be experiencing:
Inconsistent or last-minute posting.
Low engagement from prospective students and parents.
Content that looks good but does not generate enquiries.
Difficulty communicating what makes your institution different.
Paid adverts that generate weak or unqualified leads.
Slow follow-up after prospective students submit an enquiry.
Social media should do more than keep your page active. It should support awareness, trust, enquiries and enrollment.
A Social Media Strategy Built Around Increasing Student Enrollment
ENROLLus combines education-sector knowledge, persuasive content and targeted advertising to help your institution reach prospective students at every stage of their decision.
We create campaigns that help you:
- Reach more suitable students and parents.
- Communicate your programmes clearly.
- Build trust in your institution.
- Promote admissions, open days and intakes.
- Generate qualified enquiries.
- Stay visible between admission periods.
What Our Social Media Marketing Service Includes
Social Media Strategy
We create a practical strategy based on your institution’s enrollment goals, target audience, priority programmes and upcoming intakes.
Social Media Management
We schedule and publish content consistently across the platforms most relevant to your audience.
Content Planning and Creation
We develop relevant content that answers prospective students’ questions and presents your institution professionally.
Creative Design and Video Content
We create branded graphics, short videos and campaign materials that make your institution more professional, recognizable and engaging online.
Reach Prospective Students on the Right Platforms
We help education institutions build a focused presence across platforms such as:
Reach parents, working professionals, school leavers and local communities with programme promotions, stories and targeted campaigns.
Showcase student experiences, campus life, events, facilities, testimonials and visually engaging programme content.
TikTok
Reach younger audiences with short, authentic and educational videos that make your institution more relatable.
Promote professional courses, executive education, institutional partnerships, graduate outcomes and thought leadership.
YouTube
Use longer-form videos for campus tours, programme explanations, student testimonials, webinars and application guidance.
Who We Serve
- SCHOOLS
- COLLEGES
- UNIVERSITIES
- COACHES
- COURSE CREATORS
- ED TECH COMPANIES
- ONLINE SCHOOLS
- EDUCATION CONSULTANTS
- TRAINING INSTITUTIONS
- TUITION CENTRES
- STUDY ABROAD AGENCIES
Working Process
How We Work
01
Discovery and Audit
We learn about your institution, programmes, current performance, audience and enrollment targets.
02
Strategy Development
We identify the right platforms, messages, content themes and campaigns for your objectives.
03
Content and Campaign Production
Our team creates the content, designs and advertising materials required for the campaign.
04
Publishing and Promotion
We publish content, launch campaigns and monitor audience response.
05
Lead and Performance Tracking
We review enquiries, campaign performance and conversion activity.
06
Continuous Improvement
We refine the strategy based on real campaign data and audience behaviour.
Why Schools Trust
ENROLLus
We Specialize in Education Marketing
ENROLLus Education Marketing Agency combines:
- hands-on experience running a school business in Kenya
- Bachelor’s background in Education
- a deep understanding of both the Kenyan and international education systems.
We don’t just market educational institutions; we understand how they work, what parents and students value, and what drives enrollment.
Technology that Supports smarter education marketing
We use smart education marketing technology like email marketing and WhatsApp automation to follow up with prospective students.
CRM systems for schools and colleges keep all your student enquiries in one place while AI-powered content and marketing analytics help your institution improve student recruitment, make informed decisions, and enroll more students.
Reliability
We deliver high-quality work, at the agreed delivery time. We offer ongoing support, to make sure that your institution is continuously attracting your ideal students, by creating a strong online presence.
High Return on Investment
We focus on marketing strategies that deliver measurable results, helping institutions increase visibility, generate qualified inquiries and convert interest into student enrollment.
See How Schools Are Growing Their Admissions Pipelines
Real Campaigns. Measurable Enrollment Results.
Greenfield Academy needed to increase applications for its January intake. ENROLLUS developed a targeted Facebook and Instagram campaign featuring parent-focused messaging, admission creatives, lead forms and retargeting.
The campaign generated:
- 186 qualified enquiries
- 47 school tour bookings
- 21 confirmed enrollments
- 38% lower cost per enquiry
Social Media Marketing Packages Designed to Increase Student Inquiries
Choose a plan that matches your institution’s growth stage. Every package combines education-focused strategy, professional content and measurable reporting to strengthen your visibility and support student recruitment.
Pricing Note: Advertising costs are paid separately. Travel outside Nairobi, influencer fees, event coverage, website development and printing are not included.
Basic Package
Social Media Marketing
- Manage 2 social media platforms
- 12 designed posts per month
- 4 short videos or reels
- Monthly content calendar
- Captions and hashtags
- Post scheduling and publishing
- Profile setup and improvement
- Basic comment and inbox support
- One monthly campaign idea
- Monthly performance report
- One strategy meeting per month
Growth Package (Recommended)
Social Media Marketing
- Manage 3 social media platforms
- 16 designed posts per month
- 8 short videos or reels
- 12 social media stories
- One monthly content shoot
- Student recruitment campaigns
- Social media advertising support
- Audience research and targeting
- WhatsApp lead setup
- Comment and inbox management
- Campaign performance tracking
- Two strategy meetings per month
Premium Package
Social Media Marketing
- Manage 5 social media platforms
- 20 designed posts per month
- 12 short videos or reels
- 20 social media stories
- Two monthly content shoots
- Admissions campaign management
- Advanced social media advertising
- Retargeting campaigns
- WhatsApp lead follow-up setup
- Daily comment and inbox management
- Testimonial content creation
- Weekly campaign improvement
- Lead-tracking dashboard
- Weekly performance updates
- Priority customer support
Trusted by Leading Institutions
FREQUENTLY ASKED QUESTIONS
While brand visibility increases within the first few weeks, direct enrollment spikes are fundamentally tied to the natural Kenyan academic calendar. We build steady digital momentum during the quiet months so that by the time formal applications open for January, May, or September, your institution is already the top-of-mind choice.
Our specialised production team can conduct professional, on-campus media visits to capture original high-resolution photo and video assets. Alternatively, we can work with and polish your existing institutional archives. We handle all editing, scriptwriting, professional captioning, and daily publishing.
Yes. Higher education institutes, TVET colleges, and executive training centres operate on different enrollment timelines than primary or secondary CBC/IGCSE schools. We customise continuous lead-generation campaigns specifically designed to capture adult learners and self-sponsored students year-round.
Absolutely. Social media advertising converts at a much higher rate when the links clicked lead to a fast, modern website that displays a cohesive visual identity. We frequently bundle our social media marketing engines with comprehensive brand redesigns and website optimisation to maximise your overall return on investment.
Here is What Happens Next
STEP 1
Fill out the Request Form
Tell us about your institution, what you are working on, and how we can help.
STEP 2
We will Review it and Confirm Fit
We will review your request to see if we are aligned on your goals, timeline, and the best approach to achieving them.
STEP 3
You will hear from us within 24 Hours
If we’re a good fit, we’ll contact you via WhatsApp to schedule your free 30-minute discovery call.
If we don’t believe we’re the right fit for your institution, we’ll let you know honestly and, where possible, recommend the most suitable next step.