Turn Your Institution’s Knowledge and Stories into Enrolment Opportunities
Consistent, useful content helps prospective parents and students discover your institution, understand its value and feel confident taking the next step.
ENROLLus plans and creates education-focused content that strengthens your brand, keeps your audience engaged and supports enquiries, applications and enrolment.
Is Your Institution Posting Content Without a Clear Purpose?
Many education institutions share announcements and photographs but lack a consistent strategy for attracting and nurturing prospective families.
Your content may be underperforming when:
Posts are irregular or repetitive.
Programme benefits are not explained clearly.
Most content consists only of announcements.
Website articles do not appear in Google searches.
Messages do not address parents’ concerns.
Different platforms use inconsistent messages.
ENROLLus helps you create useful, relevant and consistent content that strengthens relationships and guides audiences towards action.
Content Marketing Is More Than Posting on Social Media
Effective content marketing gives your audience valuable information before asking them to apply, register or make an enquiry.
Our content helps education institutions:
- Build trust with prospective families
- Explain programmes and learning approaches
- Improve visibility on Google
- Promote admissions and events
- Showcase student and institutional success
- Generate better-quality enquiries
Content Marketing Services Created Around Your Institution’s Goals
Content Strategy and Planning
We develop clear content themes, target audiences, communication goals and monthly publishing plans.
Blog and Website Articles
We write helpful, search-friendly articles that answer parents’ and students’ questions and improve website visibility.
Social Media Content
We create educational, promotional and community-focused content for Facebook, Instagram, LinkedIn, TikTok and WhatsApp.
Email Newsletters
We prepare professional newsletters for prospective students, parents, alumni, partners and other stakeholders.
Success Stories and Case Studies
We turn student achievements, programme outcomes and institutional milestones into credible stories that build trust.
Admissions Campaign Content
We create coordinated messages for intakes, open days, school visits, scholarships, programmes and application deadlines.
Who We Serve
- SCHOOLS
- COLLEGES
- UNIVERSITIES
- COACHES
- COURSE CREATORS
- ED TECH COMPANIES
- ONLINE SCHOOLS
- EDUCATION CONSULTANTS
- TRAINING INSTITUTIONS
- TUITION CENTRES
- STUDY ABROAD AGENCIES
How We Plan and Create Your Content
01
Discovery
We learn about your institution, programmes, audience, goals and communication challenges.
02
Content Review
We assess your website, social media platforms and existing marketing materials.
03
Strategy Development
We define the audience, content themes, platforms, goals and calls to action.
04
Content Calendar
We prepare a structured monthly or campaign-based publishing plan.
05
Content Creation
We develop the articles, captions, newsletters, stories and campaign messages.
06
Review and Approval
Your team reviews the content for accuracy before publication.
07
Publishing Support
Where included, we schedule or publish content on the agreed platforms.
08
Performance Review
We assess engagement, website visits, enquiries and other relevant results.
Why Schools Trust
ENROLLus
We Specialize in Education Marketing
ENROLLus Education Marketing Agency combines:
- hands-on experience running a school business in Kenya
- Bachelor’s background in Education
- a deep understanding of both the Kenyan and international education systems.
We don’t just market educational institutions; we understand how they work, what parents and students value, and what drives enrollment.
Technology that Supports smarter education marketing
We use smart education marketing technology like email marketing and WhatsApp automation to follow up with prospective students.
CRM systems for schools and colleges keep all your student enquiries in one place while AI-powered content and marketing analytics help your institution improve student recruitment, make informed decisions, and enroll more students.
Reliability
We deliver high-quality work, at the agreed delivery time. We offer ongoing support, to make sure that your institution is continuously attracting your ideal students, by creating a strong online presence.
High Return on Investment
We focus on marketing strategies that deliver measurable results, helping institutions increase visibility, generate qualified inquiries and convert interest into student enrollment.
See How Schools Are Growing Their Admissions Pipelines
Content Designed to Support Real Education Goals
Bright Future Academy wanted to improve its online communication and maintain a more consistent presence throughout the admissions period. Its social media content was mainly limited to announcements, while the website had few articles addressing parents’ questions.
ENROLLus developed a three-month content plan covering parent education, programme highlights, student stories, admissions information and school events. The campaign included blog articles, social media captions, email updates and coordinated calls to action.
Sample outcomes
- More consistent social media activity
- Higher engagement with parent-focused content
- Increased visits to admissions pages
- More downloads of school information
- Stronger presentation of programmes
- Fewer repetitive admissions questions
- A reusable content plan for future campaigns
Content Marketing Packages
Pricing Note: Prices cover content planning, writing, standard graphics, agreed publishing and reporting. Photography, videography, paid advertising, influencer fees, printing and major website changes are charged separately. Unused monthly content does not carry forward unless agreed in writing.
Starter Plan
Content Marketing
- Monthly content calendar
- 6 social media posts
- 1 website blog article
- 1 email update
- Captions and hashtags
- Basic branded graphics
- Content for 2 platforms
- One revision per item
- Monthly results summary
Growth Plan (Recommended)
Content Marketing
- Monthly content strategy
- 12 social media posts
- 2 website blog articles
- 1 email newsletter
- 1 student or programme story
- Professional branded graphics
- Content for 3 platforms
- Posting and scheduling included
- Two revisions per item
- Monthly performance report
Elite Plan
Content Marketing
- Full monthly content strategy
- 20 social media posts
- 4 website blog articles
- 2 email newsletters
- 2 success stories
- 1 downloadable guide
- Premium branded graphics
- Content for 4 platforms
- Posting and scheduling included
- Comments and messages monitored
- Monthly strategy meeting
- Detailed performance report
Trusted by Leading Institutions
FREQUENTLY ASKED QUESTIONS
Content marketing involves creating useful and relevant information that attracts, informs and engages your audience before encouraging them to take action.
No. Social media is one channel. Content marketing may also include blogs, newsletters, case studies, guides, videos and website content.
Content marketing normally builds results gradually. Performance depends on consistency, content quality, audience demand, website quality and distribution.
No. Content supports trust, visibility and engagement, but results also depend on the institution’s programmes, pricing, reputation and admissions process.
Yes. Your institution should provide accurate programme details, events, achievements, photographs and approval of final content.
Yes. Publishing and scheduling can be included in selected packages.
Yes. Graphic design, photography and videography can be added to the content plan.
Yes. We can create search-friendly articles based on relevant topics and parent or student questions.
Depending on the channels used, we can monitor engagement, website visits, article views, downloads, enquiries and applications.
Your institution reviews and approves content before it is published.
Here is What Happens Next
STEP 1
Fill out the Request Form
Tell us about your institution, what you are working on, and how we can help.
STEP 2
We will Review it and Confirm Fit
We will review your request to see if we are aligned on your goals, timeline, and the best approach to achieving them.
STEP 3
You will hear from us within 24 Hours
If we’re a good fit, we’ll contact you via WhatsApp to schedule your free 30-minute discovery call.
If we don’t believe we’re the right fit for your institution, we’ll let you know honestly and, where possible, recommend the most suitable next step.