Turn Paid Advertising into Real Admission Enquiries
Reach parents and students who are actively searching for schools, courses and education opportunities.
ENROLLus plans, creates and manages targeted advertising campaigns that help education institutions attract qualified enquiries, promote upcoming intakes and increase applications.
Are Your Advertising Campaigns Producing the Right Enquiries?
Running adverts is easy. Reaching the right parents and converting their interest into applications requires a clear strategy.
Your institution may be wasting its advertising budget when:
Adverts reach people outside your target area.
You cannot identify which adverts produce applications.
Campaign messages are unclear or too general.
The website does not support the campaign.
Parents click but do not make enquiries.
Results are measured using likes instead of enquiries.
ENROLLus creates campaigns designed to generate meaningful actions, including calls, WhatsApp messages, application-form submissions and school-visit bookings.
More Visibility Is Not the Same as More Enrolments
A successful campaign should do more than generate impressions and clicks.
It should reach the right audience, communicate a strong reason to choose your institution and guide prospective families towards the next step.
Our advertising campaigns help education institutions:
- Reach parents in selected locations
- Promote intakes and open days
- Generate admission enquiries
- Increase online applications
- Attract school-visit bookings
- Promote courses and programmes
What Is Included in Our Paid Advertising Service?
Google Search Advertising
Appear when parents and students search for schools, courses, colleges or education services.
Facebook and Instagram Advertising
Reach selected audiences using location, age, interests and other relevant targeting options.
Advert Copywriting
We create clear headlines and messages that communicate your institution’s value and encourage action.
Audience Research and Targeting
We identify the parents, students or professionals most likely to be interested in your institution.
Advert Graphic Design
We prepare professional campaign graphics that match your institution’s brand and attract attention.
Remarketing Campaigns
Reconnect with people who previously visited your website or interacted with your adverts.
Who We Serve
- SCHOOLS
- COLLEGES
- UNIVERSITIES
- COACHES
- COURSE CREATORS
- ED TECH COMPANIES
- ONLINE SCHOOLS
- EDUCATION CONSULTANTS
- TRAINING INSTITUTIONS
- TUITION CENTRES
- STUDY ABROAD AGENCIES
How We Plan and Manage Your Campaign
01
Campaign Discovery
We understand your institution, programmes, target audience, location, intake dates and enrolment goals.
02
Campaign Planning
We determine the best platforms, messages, budget, audience and campaign duration.
03
Campaign Preparation
We create the advert copy, graphics, forms, tracking links and landing pages required.
04
Campaign Launch
The adverts are reviewed, approved and published on the selected platforms.
05
Monitoring and Improvement
We monitor performance and improve the targeting, messages, adverts and budget allocation.
06
Lead Review
We assess the quality of enquiries and identify opportunities to improve follow-up.
07
Performance Reporting
You receive a clear report showing campaign results, costs and recommendations.
Why Schools Trust
ENROLLus
We Specialize in Education Marketing
ENROLLus Education Marketing Agency combines:
- hands-on experience running a school business in Kenya
- Bachelor’s background in Education
- a deep understanding of both the Kenyan and international education systems.
We don’t just market educational institutions; we understand how they work, what parents and students value, and what drives enrollment.
Technology that Supports smarter education marketing
We use smart education marketing technology like email marketing and WhatsApp automation to follow up with prospective students.
CRM systems for schools and colleges keep all your student enquiries in one place while AI-powered content and marketing analytics help your institution improve student recruitment, make informed decisions, and enroll more students.
Reliability
We deliver high-quality work, at the agreed delivery time. We offer ongoing support, to make sure that your institution is continuously attracting your ideal students, by creating a strong online presence.
High Return on Investment
We focus on marketing strategies that deliver measurable results, helping institutions increase visibility, generate qualified inquiries and convert interest into student enrollment.
See How Schools Are Growing Their Admissions Pipelines
Campaigns Designed to Support Real Admissions Goals
Bright Future Academy wanted to promote its upcoming intake and reach more parents within selected neighbourhoods. Previous social media posts generated visibility but did not provide a reliable way to measure enquiries or applications.
ENROLLus developed a focused admissions campaign using Facebook and Instagram advertising. The campaign included professionally designed adverts, parent-focused messaging, location targeting, a simple enquiry form and WhatsApp follow-up support.
Sample Results
- 186 admission enquiries generated
- KSh 420 average cost per enquiry
- 74 WhatsApp conversations started
- 38 school-visit bookings received
- 21 completed applications recorded
- Two best-performing locations identified
Paid Ads Packages
Here are our prices
Starter Plan
Paid Ads
- One advertising platform
- One active campaign
- Up to 3 advert designs
- Parent or student targeting
- WhatsApp or enquiry form setup
- Calls and enquiries tracked
- Weekly campaign checks
- Monthly results report
- Email and WhatsApp support
Growth Plan (Recommended)
Paid Ads
- Google and social media advertising
- Up to 3 active campaigns
- Up to 6 advert designs
- One admissions campaign page
- WhatsApp and form tracking
- Follow-up advertising for past visitors
- Weekly campaign improvements
- Enquiry quality review
- Monthly strategy meeting
- Detailed monthly report
Elite Plan
Paid Ads
- Up to 3 advertising platforms
- Up to 6 active campaigns
- Up to 10 advert designs
- Two admissions campaign pages
- Multiple campus or course targeting
- Advanced follow-up advertising
- Calls, forms and WhatsApp tracked
- Twice-weekly campaign improvements
- Admissions follow-up templates
- Live performance dashboard
- Monthly strategy meeting
- Priority support
Trusted by Leading Institutions
FREQUENTLY ASKED QUESTIONS
The appropriate budget depends on your location, competition, target audience, campaign duration and enrolment goals. ENROLLus recommends a budget after reviewing your requirements.
No. The management fee covers campaign planning, creation, monitoring and reporting. The advertising budget is paid separately to the platform.
Google Ads is useful for people actively searching for education services. Facebook and Instagram are effective for creating awareness and promoting admissions. Many campaigns benefit from using both.
No agency can ethically guarantee a particular number of enrolments. Results depend on the institution’s offer, reputation, location, fees, website, admissions process, advertising budget and follow-up.
Some campaigns may generate enquiries soon after launch, while others require testing and improvement. Performance depends on the audience, offer and level of demand.
A website or campaign landing page is strongly recommended because it gives prospective families more information and supports trust. Some campaigns can also use platform enquiry forms or WhatsApp.
Yes. Advert design and campaign messaging can be included in the selected package.
Yes. We can create WhatsApp messages, email templates, response scripts and lead-tracking tools.
We track available results such as enquiries, calls, WhatsApp conversations, applications, bookings and cost per enquiry.
The institution should own its advertising accounts, pages, tracking tools and campaign data. ENROLLus receives the access needed to manage the campaigns.
Here is What Happens Next
STEP 1
Fill out the Request Form
Tell us about your institution, what you are working on, and how we can help.
STEP 2
We will Review it and Confirm Fit
We will review your request to see if we are aligned on your goals, timeline, and the best approach to achieving them.
STEP 3
You will hear from us within 24 Hours
If we’re a good fit, we’ll contact you via WhatsApp to schedule your free 30-minute discovery call.
If we don’t believe we’re the right fit for your institution, we’ll let you know honestly and, where possible, recommend the most suitable next step.